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Just in time for Fall 2015 fashion, Lancôme launched the
Auda[city] Eyeshadow Palette which offers a rich assortment of
neutral shades inspired by the streets of Paris.
Our Role
Having worked with Lancôme for nearly a decade, Duggal Visual
Solutions senior consultant Tracy Pisarczyk, sales manager Mark
Wenger and coordinator Mike Hugasyan were called on to
visually synchronize the Auda[city] rollout in U.S. stores.
Duggal produced more than 1,000 continuous tone C-prints
on transparent Duratrans display film for locations across the
country, anchored by a gorgeous custom lightbox at Macy’s
Herald Square in New York. The result was a launch surely
worthy of a rosé toast.