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Bringing Christian Louboutin’s
New Fragrances to Life
in Saks Fifth Ave
When Christian Louboutin creates, the world watches.
In 2016, the famed French designer recently released his
first fragrance line. While the scents are enticing both by
name and by nose, what really sets the fragrances apart
from the standard allure is the keepsake. The Louboutin
perfume bottles themselves are works of art, designed by
renowned architect Thomas Heatherwick.
Our Role
Duggal Visual Solutions was entrusted to harness
Christian Louboutin’s signature showmanship and vision
into a set of truly “traffic-stopping” window exhibits at
Saks Fifth Avenue in New York City. Duggal produced
four unique environments, each embodying the mood of
a particular Louboutin fragrance. The displays include
everything from 3D backdrops and sleek custom light
boxes to custom artwork, printed fabrics, mixed materials
and a video loop.