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Sponsored by the likes of Credit Suisse, Google and Time
Warner, the 2nd Annual Platform Summit attracted a wave
of thought leaders, students and emerging vanguards to
Atlanta for an immersive experience. The three-day event
was hosted by Morehouse College and Georgia Tech, and
was presented in partnership with #YesWeCode, a national
grassroots initiative to train 100,000 low-opportunity youths
to be professional computer coders.
Our Role
Duggal worked with Kamhi Kolor and global design leader
Pentagram to create unique event graphics for the Platform
Summit, printing directly on large balloons and wrapping
corrugated tubes with distinct Platform brand messaging.
Words like “prosper” and “inspire” hovered above the
Ray Charles Performing Arts Center, while cylindrical
wayfinding signage directed viewers to different areas of the
conference. A 30-foot blimp drew eyes from miles away.
Creative Messaging:
The Platform Summit