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Founded in 1980 by legendary hairdresser
Arnie Miller, L’Oreal Matrix is the number
one American hair care brand in the world.
Its slogan, “Imagine All You Can Be,” is
reminiscent of L’Oreal’s classic 1973 ad
campaign with the now brand-defining
phrase, “Because I’m Worth It.”
Our Role
L’Oreal called onDuggal to help spotlight the
Matrix Total Results line of hair products.
Duggal’s Brooklyn fabrication team created
a custom, 7-foot illuminated display with
clear acrylic shelves and strategic LED
lighting designed to showcase Matrix’s
special hair formulas from all viewing angles.
Matrix: High Fashion
Hair Care From