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Duggal got to experience the excitement of the 2015
Rugby World Cup in spirited fashion at Tullamore
D.E.W.’s pop-up, pub-inspired fan zone in New York
City Oct. 7, created by our friends at Momentum
Worldwide. The event was a big part of Tullamore’s
first-ever campaign with an international sporting
event, as well as William Grant & Sons’ overarching
campaign as the Official Spirits & Champagne
Tournament Provider of Rugby World Cup 2015.
Our Role
The Tullamore D.E.W. fan zone was a creative,
memorable and truly immersive brand experience.
Duggal Senior Account Executive Carole Garcia
partners with Momentum to provide graphics that
draw passersby to these awesome promotions. Cheers
to another successful collaboration between multiple
brands that understand the power of visual engagement.
A Pop-Up Rugby World Cup
Fan Zone with Free Whiskey