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CUSTOMER PROFILE
helps draw customers to the rest of the
operation and includes booth seating;
a soda machine for fountain drinks;
and refrigerated displays of sandwiches,
snacks, and more.
Barragan says they’ve offered free coffee
at the business for some time, so when
the remodel came up, they chose to really
expand on this idea and add an area for
customers to sit and have not only the
coffee, but other food and drinks.
“Along with free coffee, we sell
fountain drinks, doughnuts and other
snacks,” he says.
Long-Time Teammates
The remodel was far from the first
time the Roaring Fork crew has teamed
up with Blish-Mize on a project. In fact,
Roaring Fork Valley Co-op has been
doing business with Blish-Mize for more
than 30 years.
Barragan says the company’s relation-
ship with Blish-Mize helps the co-op stay
competitive, especially in a market with
quite a few price-sensitive customers.
While Roaring Fork is more than 20 miles
from the nearest big box, Barragan points
out that he still needs to make sure his
prices are on par with any competitor, and
he can rely on Blish-Mize to help.
“They give us great prices,” Barragan
says. “I can call Denver (Randol)
at any time. He helps me a lot with all
kinds of things.”
Barragan also says he attends every
Blish-Mize Fall Buying Market to take
advantage of the special market-only
deals, and also to see what’s new.
“I can always find products I need
at really good prices at the markets,”
he says. “We are always looking for
new products to bring in to the store,
too. It’s always a challenge to find that
next new product that will be a hit
with your customers. It’s important to
know your customers and know what
they might be looking for, or what they
might like.”
And just as Barragan enjoys working
with Blish-Mize, Randol and the Blish-Mize
team appreciate their relationship with
Roaring Fork.
“This store is the centerpiece of
Carbondale,” says Randol. “I’m
looking forward to many more years
of working together.”
The convenience area was added during the remodel and includes fountain drinks and refrigerated displays for sandwiches, snacks and more.
“I can always find
products I need at
really good prices at
the markets.
We are
always looking for new
products to bring in to
the store, too.”
—Baldo Barragan,
store manager
10
Fall 2016 •
Hardlines
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