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of house kept and the prices charged. Show to your
patrons that you are a man of sense and humanity,
and endeavor to do only what is right and just by
refusing to sell anything either to intoxicated or dis
orderly persons, ortominors. If you thinka customer
is about spending money for abeverage, when it ispos
sible that he or his family needs the cash for some
other, more useful purpose, it would be bpt to ^ve
him advice rather than the drink, for which he as
asked, and send him home with an extra quarter, in
stead of taking the dime for the drink from him. The
customers will then respect you as a gentleman and a
business man. No one should make distinctions be
tween patrons on account of their appearance. As long
as they behave like gentlemen, they should be treated
as such. Therefore, all customers, whether rich or
poor, should be served alike, not only in the same
respectful manner, but with the'^ame quality of goods,
not keeping a special bottle for rich people, and an-in'
ferior grade for poorer persons, unless you have •be»-
fore you one who prefers quantity to quality. In ob
serving these rules, you will build up a reputation
asa first-class business manwho acts withcorrect prin
ciples, and you will find it safe and easy to succeed.
Butthere isa way ofspoiling your customers, and that
is by offering too much or by treating too often. This
latter fault is especially the case with many on open
ing a new place of business. It is always the wisest to
give your customers all they are entitled to, but no
more.