19 / 20
Another new publication that has landed in branch is the
new flyer on Performance Exhaust.
Euro Car Parts offer an outstanding range of Performance
Exhaust Systems, Downpipes and Sports CATs in stock
from market leading brands such as
COBRA, HKS,
MILLTEK
and
SCORPION
. We can also supply on an order
in basis popular brands such as
JETEX, PIPER, REMUS,
POWERFLOW and IPE.
Recently we have produced a couple of pieces of marketing
literature to support our performance exhaust range.
Read and understand the flyers and contact the customers
that you think can take advantage of the Performance
exhaust offer. Also
make sure your BDM is armed with the
literature:
•
Any specialist garages (e.g. VAG/BMW/Porsche etc.)
•
Exhaust centres that could have the opportunity of
upselling performance options
•
Performance customers – e.g. Tuning garages, Wheel
and tyre centres
•
All Prestige garages
Speak to garages, and make them aware that the customer
does not have to be a ‘performance driver’ to enjoy having a
performance exhaust. They will benefit from a sportier sound,
improved looks and engine performance as well as the piece
of mind of a lifetime guarantee on certain brands. Most hot
hatch and prestige car owners that require or choose to pay
out for a new exhaust will love the opportunity to upgrade.
It can also be a cost effective solution for ‘dealer only’ or
expensive standard aftermarket exhausts. All these are a
great opportunities for ECP customers to increase their profit
from performance exhaust.
So if your performance customers need great shiny POS for
their shop or waiting room, please contact your exhaust FBT.