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FAMILY LETTER

COFFEE TALK

In most of the world, the ritual of drinking coffee doesn’t begin until adulthood. But in

this part of the country, we usually start drinking “coffee milk” as youngsters. Still, coffee is

something that most of us associate with adults, and especially with our own parents.

Now that I’m a father, I’ve become more nostalgic. And I have even more appreciation for

my parents. I don’t wait for a special day to tell them, but I always make an extra effort on

their respective holidays.

Mother’s Day is the busiest restaurant day of the year but — or maybe because of that — my

mom always chooses a home-cooked meal over going out. I’m no slouch in the kitchen, but

my mother is the best cook in the world (I bet you say the same thing about

your

mom), so the

pressure is on. Usually we grill or boil seafood — two of my specialties. It’s her day but Mom

still makes dessert — you haven’t had bread pudding until you’ve had

her

bread pudding. It’s

best washed down with some good strong Louisiana coffee. I always bring flowers.

My kids and I have our own Mother’s Day traditions, which start with breakfast in bed with

coffee and all my wife’s favorites, courtesy of the kids. My wife, Kara, also gets homemade

cards and a special Mother’s Day cake.The kids go to Rouses the day before to decorate it.

I handle dinner and clean up.

As for Father’s Day, do others really buy ties for their dads? In my family, every celebration

revolves around food, including Father’s Day. My dad and I both like to fish and hunt. Dad

isn’t one for gifts, but I never arrive empty-handed. It can be a bottle of his favorite bourbon,

a fishing reel or the latest drawings from his grandkids. But it’s mostly about the time spent

together, the meal savored, the dessert and coffee to cap the celebration.

It’s easy to get hung up on looking for just the right present for Christmas, Valentine’s Day

and birthdays, but Mother’s Day and Father’s Day really are about just spending time together.

Donny Rouse

, CEO

3

rd

Generation

On the Cover

Crescent Dragonwagon’s

Blueberry Coffee Cake.

See story page 18.

photo by

Romney Caruso

• • •

MOTHER’S DAY

IS SUNDAY, MAY 14

Our cake decorators will help

your child decorate a special cake for

Mother’s Day. Join us on Saturday, May

13. We’ll have small cakes ready for the

kids to decorate.

FATHER’S DAY

IS SUNDAY, JUNE 18

Treat your dad to a steakhouse steak.

We have a steak for every appetite and

budget, from USDA Prime and USDA

Choice to Dry Aged and our exclusive

Texas Star Beef, which is ranched right

here on the Gulf Coast.

Every steak we

sell is cut in store.

HELPING FAMILIES IN NEED

Research shows that more than 20

percent of parents have skipped meals or

gone without food to feed their children.

I encourage you to join us and help fight

hunger by supporting Feeding America

with a donation of nonperishable food or

money at any Rouses Market.

• • •

“One of my memories from growing up

is having coffee milk with my Granny

Rouse. She would have all the girl

granddaughters over for sleepovers. We

would play in the backyard, come in, get

bathed and play cards. In the morning

she would make ‘lost bread’ (French

toast) and let us drink coffee with her

(though it was mostly milk, I believe!).”

—Ali Rouse Royster, 3rd Generation

Donny Rouse &Donald Rouse