FBINAA BRAND STANDARDS.2019

FBI NATIONAL ACADEMY ASSOCIATES 2019

OVERVIEW

This manual has been designed for easy reference to the information required to visually reproduce campaign and branding Initiatives associated with the 2019 FBI National Academy Associates. These compliance standards ensure a consistent presentation, which is critical to the success of the FBI National Academy Associates brand.

Inconsistent usage of the FBI National Academy Associates logo and other brand elements could weaken and dilute the message to consumers about the brand.

All questions regarding the information presented in this manual should be directed to Suzy Kelly, Director of Marketing & Communications, skelly@fbinaa.org, 484.680.5220.

Protocols for the Use and Reproduction Bearing the Seal of the FBINA & FBINAA, Inc.: The Director of the Federal Bureau of Investigation has authorized the Executive Board of the FBINAA, Inc., to authorize and limit the use of the official seal of the FBI National Academy, pursuant to Title 18, United States Code, Section 709. The authorization includes responsibility to ensure that the use of and/or reproduction of the seal follows the standards provided in this guide book. The FBINAA is acting as a steward of the seal and must approve its use.

CONTENTS

ABOUT

02 ABOUT

03 LOGO

04 COLOR PALETTE

05 TYPOGRAPHY

The FBI National Academy Associates, Inc. (FBINAA) is a non-profit, international organization of 17,000 senior law enforcement professionals dedicated to providing our communities, states, countries, and profession with the highest degree of law enforcement expertise, training, education and information. We are the strongest law enforcement leadership network in the world and are dedicated to strengthening the rule of law around the globe. Members are graduates of the FBI’s prestigious National Academy Program, representing all 50 states, 170 countries and over 7,500 law enforcement agencies. Over 50,000 graduates have completed the FBINA Program.

06 BACKGROUNDS

07 HEADERS/EMAIL

08 EMAIL SIGNATURE

09 SOCIAL MEDIA

FBINAA members make up the highest 1% of all senior law enforcement in the world. The Best of the Best. The Association is firmly guided by its historic values and faithfulness to its values, vision and mission. MISSION Impacting communities by providing and promoting law enforcement leadership through training and networking. VISION Continuous development of the world’s strongest law enforcement leadership network. CORE VALUES Knowledge, Courage and Integrity.

10 RETAIL SIGNAGE

1

2

LOGOS

COLOR PALETTE

PRIMARY MARK

SECONDARY MARK

PRIMARY LOGO

0/91/76/0 89/32/78/21 100/86/38/34 77/27/0/0

PANTONE 185 // 0/91/76/0 // 239/62/66 / EF3E42

PANTONE 342 // 89/32/78/21 // 0/111/81 // 006F51

PANTONE 296 // 100/86/38/34 // 0/45/86 // 002D56

PANTONE 2925 // 77/27/0/0 // 0/150/214 // 0096D6

36/37/70/6 21/21/37/0

PANTONE 871 // 36/37/70/6 // 163/145/97 // A39161

PANTONE 871 (50%) // 21/21/37/0 // 203/191/163 // CBBFA3

SUPPORT MARKS

SECONDARY LOGO

ASSOCIATE T H E M A G A Z I N E O F T H E F B I N A T I O N A L A C A D E M Y ASSOCIATE T H E M A G A Z I N E O F T H E F B I N A T I O N A L A C A D E M Y

239/62/66 0/111/81 0/45/86 0/150/214 163/145/97 203/191/163 0/91/76/0 89/32/78/21 100/86/38/34 77/27/0/0 36/37/70/6 21/21/37/0

EF3E42 006F51 002D56 0096D6 A39161 CBBFA3

PANTONE 485 // 1/99/97/0 // 237/28/36 // ed1c24

PANTONE 356 // 86/25/92/11 // 29/131/73 // 1d8349

PANTONE 2758 // 97/96/25/13 // 49/47/111 // 312f6f

PANTONE 297 // 55/3/3/0 // 98/196/232 // 62c4e8

PANTONE 7510 // 21/43/91/2 // 201/147/60 // c9933c

MASTHEAD

PANTONE 7403 // 5/21/66/0 // 241/199/113 // f1c771

BLACK // 0/0/0/100 // 0/0/0 // 000000

239/62/66 0/111/81

EF3E42 006F51

3

4

TYPOGRAPHY

BACKGROUNDS

PRIMARY FONT

BLUE WEAVE

BLUE SEAL

SOURCE SANS | EXTRA LIGHT / EXTRA LIGHT ITALIC / LIGHT / LIGHT ITALIC / REGULAR / REGULAR ITALIC SEMI-BOLD / SEMI-BOLD ITALIC / BOLD / BOLD ITALIC / BLACK / BLACK ITALIC

HEADLINE/TEXT

A B C D E G H I J K L M N O P Q R S T U V W X Y Z 0 1 2 3 4 5 6 7 8 9 & $ %

GRAY WEAVE

BLUE GLOBAL

5

6

HEADERS/EMAIL

APP

EMAIL SIGNATURE

SUZY KELLY Director of Marketing and Communications FB I NAA FBI National Academy Associates, Inc.

PH: 484.680.5330 skelly@fbinaa.org www.fbinaa.org

FONT: SOURCE SANS PRO/REG, MED SUBSTITUTE FONT: HELVETICA MEDIUM/BOLD

ACTUAL SIZE/100%

SUZY KELLY Director of Marketing and Communications FB I NAA FBI National Academy Associates, Inc.

PH:484.680.5330 skelly@fbinaa.org www.fbinaa.org

FBI NATIONAL ACADEMY GRADUATE FBINA SEAL

7

8

STATIONERY

SOCIAL MEDIA

LETTERHEAD

BUSINESS CARD

USE WITH LIGHT BACKGROUND

FACEBOOK COVER IMAGE

FBI NATIONAL ACADEMY ASSOCIATES INC.

      €    ‚

RENEE REYNOLDS D IRECTOR OF R ETAIL O PERATIONS

FBINAA FBI ACADEMY BLDG 8-102 QUANTICO, VA 22135 EMAIL: rreynolds@fbinaa.org

PHONE: 703-632-1943 FAX: 703-632-1940

USE WITH DARK BACKGROUND

www.fbinaa.org

LINKEDIN COVER IMAGES

PROFILE IMAGE



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





  

9

10

RETAIL SIGNAGE

FONT: SOURCE SANS PRO BLACK WHITE 70% OPACITY HORIZ SCALE 92%

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©2019 FBI NATIONAL ACADEMY ASSOCIATES