eKourier Jan 2013

Spotlight On Erina...

History Erina is a purpose built centre

Pricing”, this has resulted in helping our occupancy, yields and income to increase. Our current occupancy is 86% and we are now High Performance. The Central Coast is home to Country Musicians such as Casey Chambers, Beccy Cole and Gina Jefferies, we have had them all visit our centre to either store or purchase boxes. The Team Jenny Smith has been Manager for 12 years and with KSS for 15 years. Clint Thompson has been Assistant Manager for 3 years and with KSS for 6 years. Team Erina

also known as Central Coast Highway which is a four lane road that connects Gosford through to The Entrance, with a high volume of passing traffic resulting in high exposure. Our closest competitor is Storage King at West Gosford, 8km away. We have seven competitors in an 8-10km radius. In the New Year we are looking forward to an office upgrade which we hope to be more user friendly and enable us to display our merchandise more effectively. Up until the GFC, Erina had been able to maintain a High Performance ranking with occupancy averaging

established in 1994, on the Central Coast of NSW which is situated 80km north of Sydney and 100 km south of Newcastle and only 5km from the beautiful and well known Terrigal Beach. The centre backs onto Erina Creek and bushland. In summer we are often confronted when doing our daily lock checks by diamond pythons, red belly black snakes, water dragons, blue tongue lizards and possums. Most recently we have had 6 chickens pecking around in our open space area, WIRES phone number is on speed dial. Site Features The Centre has four buildings comprising driveway, ground floor and upper level units with 11 open spaces, a total of 484 spaces. All our units are individually alarmed with 24 hour access. Erina is a suburb with both a residential and commercial demographic with Erina Fair Shopping Centre just 1 km away. We have a mixture of both residential and commercial customers.

90% plus for many years. Our ranking was able to be maintained when four new competitors entered the market. This year we dropped from High Performance to Performance Challenged ranking. Over the last 5 months we have gradually increased our occupancy by implementing “Dynamic

The Centre fronts The Entrance Road

L to R: Centre Manager, Jenny Smith and Assistant Manager Clint Thompson

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Kennards Kourier Jan 2013