eKourier Oct 2015

FEATURES

eek 2015

Sydney Wine Tasting As part of our sponsorship with Wine Companion, we are allocated one event with James Halliday each year. This year we hosted the Sydney launch of the 2016 Wine Companion book at KSS Team Headquarters. The event was attended by Kennards Wine Customers and Companion Subscribers. We sold 120 tickets for the event and had 16 wineries showing 106 amazing wines. We had the Winery of the year, Tabihlk, The Winemaker of the Year, Peter Fraser and The Best Value Winery of the Year, West Cape Howe, in addition to De Luliis, Mount Pleasant, Pepper Tree, Tempus Two, McGuigan, Mt Trio, Wynns, Wolfe Blass, Yangarra, Thomas Wines, Silkman, Moppity, Shingleback and Seppelt.

Social Media Programme This year we embarked on a Social Media Campaign during the Australian Wine Companion Awards and the Wine Tasting that followed. With the assistance of our new Social Media Team, My Social Click and Sharon Dux, we fired up our social channels to get our wine storage brand awareness going viral. We created a Facebook event, ran a Facebook advertising campaign, got involved in online community discus- sions around the events, created unique #hashtags and watched trending #hasgtags so that we could use them in live, on trend Tweets on the evening and days following. We gained a lot of additional followers on Twitter and Facebook. Here are some of the unique posts from the night;

Above: James Halliday signing the 2016 Wine Companion Book at the Sydney launch and right: the many wine enthusiasts enjoying the event. Lynda Walsh NSW Operations Manager & Wine Business Development Manager

5 Kennards Kourier October 2015