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CAPITAL EQUIPMENT NEWS
SEPTEMBER 2017
9
the OEM is already one of the world’s lead-
ing wheel loader suppliers, by volume. Guo
Shaohua, communications director at SDLG,
reiterates that the quest to be a force to
be reckoned with on a global scale will be
achieved through the company’s commit-
ment to the growth of its sales and distri-
bution network and a product line that con-
tinues to grow and develop technologically,
among other key initiatives.
The Volvo factor
In 2007, SDLG entered into a partnership
with the Volvo Group, in which Volvo
Construction Equipment (Volvo CE) acquired
70% of the Chinese OEM. From the onset,
Volvo CE’s investment in SDLG was meant
to bring long-term growth for the company,
and 10 years on, the partnership is leading
to tangible benefits for SDLG customers
globally.
The influence of having a large parent has
been obvious. A lot of time has been spent
on product expansion, improving product
quality, the way SDLG goes into export
markets, how the brand is supported and
strengthening the sales team and global
dealer network.
“Following our partnership with Volvo
CE, a series of product, service and distri-
bution improvements have firmly taken root
at SDLG. For example, with the support of
the Volvo Group, SDLG has significantly
strengthened its scientific research arm to
develop international cutting-edge innova-
tive technologies.”
The company’s ambitions to be a leader
in the global construction machinery will be
met primarily through delivering high quality
products. To achieve this, SDLG continues
to invest heavily in its research and
development (R&D) to ensure that products
are in line with the current technological
advancements. “We have completed about
40 technological innovation projects at
state level that have gained recognition
through the National 863 Programme, the
National Torch Programme, the National
Key Technology R&D Programme, as well
Shandong Lingong Machinery Co. Ltd is one of China’s
leading manufacturers of construction equipment,
which it markets under the SDLG brand name.
SDLG’s F-Series wheel loader range, a radical upgrade of
the previous L-Series, made its debut earlier this year in
the Middle Eastern and African markets.