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L I
P P I
N C O T T
F O R
L I
F E
P
EDIATRIC
P
HYSICAL
T
HERAPY
, F
IFTH
E
DITION
(
CONTINUED
)
S
ELLING
S
TRATEGIES
3
Prepare for clinical practice with 14 unit-opening case studies that put a real face on
pathophysiology and help you relate the clinical presentation to the underlying
pathophysiology.
D
ISCOVERY
Q
UESTIONS
3
How much of your current text do you actually teach in the course?
• Our primary competitor has way too much content for one course, and so instructors
may be wading through to find what they need. Emphasize our concise approach.
C
OMPETITION
Campbell,
Pediatric Physical Therapy, 4e
, Elsevier, 2011
• Comprehensive approach with robust ancillaries
• Way bigger than the course needs, resulting in almonst a reference-like approach