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L I
P P I
N C O T T
F O R
L I
F E
I
MAGING
H
ANDBOOK FOR
P
HYSICAL
T
HERAPISTS
(
CONTINUED
)
S
ELLING
S
TRATEGIES
3
Ask questions on how much imaging content they cover? Is it a big emphasis or do they
just want brief coverage. If they want brief coverage, Cornwall is the title to pitch.
D
ISCOVERY
Q
UESTIONS
3
Are your students proficient in reading and interpreting images when they graduate?
• This is an increasingly important skill for physical therapists. Offering the handbook
that they can carry into practice is a great way to help your faculty better prepare
your students for a clinical setting.
C
OMPETITION
Swain and Bush,
Diagnostic Imaging for Physical Therapists, 1e
, Elsevier, 2008
• Contains great images and an accompanying DVD
• Not a direct competitor as it aims to be more of a textbook, as compared to our
handbook approach
McKinnis,
Fundamentals of Musculoskeletal Imaging 3e
, FA Davis, 2010
• Not a direct competitor as it aims to be more of a textbook