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L I
P P I
N C O T T
F O R
L I
F E
T
HERAPEUTIC
E
LECTROPHYSICAL
A
GENTS
: E
VIDENCE
B
EHIND
P
RACTICE
, T
HIRD
E
DITION
(
CONTINUED
)
S
ELLING
S
TRATEGIES
3
Master the most clinically relevant and difficult to understand disorders with advanced
3D narrated animations.
D
ISCOVERY
Q
UESTIONS
3
Do you have an emphasis on evidence-based practice?
• We are the only title that has such a strong emphasis on evidence-based practice.
3
Do you often use instructor ancillaries to help prepare for teaching?
• If so, Belanger has the strongest ancillary suite by far and will make an impressive
"show" feature.
C
OMPETITION
Cameron,
Physical Agents in Rehabilitation, 4e
, Elsevier, 2012
• Simplified approach includes strong visuals and photos
• Lacks an evidence-based approach, which is critical for this market
Prentice,
Therapeutic Modalities in Rehabilitation, 4e
, Elsevier, 2011
• Uses a clinical reasoning approach designed to help students think about what will be
the most effective treatment in each situation.
• Limited ancillaries and lack of focus on evidenced-based approach
Michlovitz,
Modalitiies inTherapuetic Intervention, 5e
FA Davis, 2011
• Michlovitz takes a problem solving approach, which attempts to teach clinical
reasoning.
• Limited ancillaries and lack of focus on evidenced-based approach