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L I
P P I
N C O T T
F O R
L I
F E
A
NATOMICAL
L
ANDMARK
P
ALPATION
V
IDEO AND
B
OOK
, 1
E
(continued)
S
ELLING
S
TRATEGIES
3
Start with the video clips, as these are very much the star of this new title
3
Talk about how/where palpation is taught during each faculty conversation, and look for
upsell opportunities for Maxwell through these conversations
D
ISCOVERY
Q
UESTIONS
3
How and when do you teach palpation? How well do students initially grasp this topic?
• Maxwell is a one-of-a-kind resource that will better allow students to see how to
palpate each muscle, and then review related content in the accompanying book. The
combination of visual and written reinforcement will better help students master this
concept.
3
Do you ever look for supplemental videos to help you teach palpation?
• If so, Maxwell is your single source for all of the authoritative videos you need to help
make this concept easy and accessible for students.
C
OMPETITION
No direct competition