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L I
P P I
N C O T T
F O R
L I
F E
O
CCUPATIONAL
T
HERAPY FOR
P
HYSICAL
D
YSFUNCTION
, S
EVENTH
E
DITION
(
CONTINUED
)
S
ELLING
S
TRATEGIES
3
Secure all Rolls!
3
Curriculum sale, emphasizing bundling to upsell our splinting and handbooks
3
Target new faculty members for takeaway business
3
Utilize “bookfair” model to showcase our offering
3
Go back to your W&S adoptions and talk about this title
3
Emphasize that we align to the Occupational Functioning Model
U
PSELL
3
Occupational Therapy Evaluation for Adults: A Pocket Guide
, 978-1-4511-7619-3
3
Occupational Therapy Evaluation for Children: A Pocket Guide
, 978-1-4511-7617-9
3
Orthotic Intervention for the Hand and Upper Extremity
D
ISCOVERY
Q
UESTIONS
3
Does your program utilize the Occupational Functioning Model?
• If so, ours is the only title that aligns to this model.
3
Do you have an emphasis on evidence-based practice?
• The Evidence tables throughout the book will help to reinforce this emphasis to your
students and get them thinking through the research lens.
C
OMPETITION
Pendleton:
Pedretti'sOccupational Therapy 73
, Elsevier, 2012
• Uses different framework and so decision is usually made based on preference
• Well known in the market
• Has inferior ancillaries and art program