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L I
P P I
N C O T T
F O R
L I
F E
O
RTHOTIC
I
NTERVENTION FOR THE
H
AND AND
U
PPER
E
XTREMITY
:
S
PLINTING
P
RINCIPLES AND
P
ROCESS
, S
ECOND
E
DITION
(
CONTINUED
)
S
ELLING
S
TRATEGIES
3
Go back to every program and make sure the orthotics instructor has this book
3
Sample and follow-up aggressively to close the business
3
Talk to your faculty when you’re making your W&S and Radomski calls to alert them
that this is coming
3
Draw their attention to the clinical pearls, as this feature has helped us close business
D
ISCOVERY
Q
UESTIONS
3
How prepared do you feel your students are to handle orthotic intervention upon
graduation?
3
Students need to know this valuable skill, but oftens struggle with the application of it.
This book focus on application, pulling in voices from the field and multipe, rich
photographs to help students put theory into practice.
C
OMPETITION
Coppard,
Introduction toOrthotics, 4e
, Elsevier, 8/1/2014
• Prior edition lacked the "hands on" focus of the Jacobs book
• No where near as comprehensive as Jacobs; the book provides a shallow overview and
will likely not be used once students start their professional career.