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word
on the
wire
Write to: The Editor, ‘Word on the Wire’, EuroWire, 46 Holly Walk, Leamington Spa, Warwickshire. CV32 4HY. UK
Dear Sir
I’ve just read with interest the article on page 31 of the March edition of
EuroWire, regarding the FAIRguide organisation.
I paid this company nearly £2,000 a few years ago. It was particularly
upsetting at the time as I was struggling to balance the books at UKP Ltd and
this was money I could ill afford!
I can honestly say I didn’t receive a single enquiry from the advertisement.
I believed it was ‘free’ as suggested in the text of the letter and would never
have dreamed of spending such a large amount of money, especially on such
an obscure organisation.
Of course, when the first invoice arrived I assumed that they had made a
mistake and returned it, along with my explanation as to why I wasn’t going
to pay it.
Eventually, after several weeks of arguing, they threatened to charge interest
on the outstanding amount, followed by legal action. I then received a 7-day
payment notice, which I reluctantly paid.
You can only begin to imagine my sense of anger and frustration when
another invoice arrived the following year! I asked my German counterpart
to check the document for me and he explained that it was indeed legal
and that as I had signed it, there was nothing I could do to revoke it. He also
informed me that it was a contract for three years!
Perhaps it was too late for me but it did teach me to be extra vigilant about
signing for any ‘free /special offers’.
Well done to you and the IWMA for bringing this company to members’
attention.
Simon Lepine, Managing Director, UKP Limited, Horsham, West Sussex, UK
Magazine changes
have impressed us
Dear Sir
We have been impressedwith the changes
made within EuroWire, and are delighted
to see that our articles are also being
promoted on the wirefirst.comwebsite.
However, the thing we have been most
impressed with is the wide distribution
which generates very positive results
from our advertorials in your magazine’s
Technology News column.
I can always tell when a new customer
requests an enquiry if he is a regular
reader of your magazine – and I’m glad to
say that most of them are.
We wanted you to know that the
response to our advertising in EuroWire
has been increasing. We feel strongly that
your magazine covers the readers we are
trying to reach, and the result has been
a very strong response with us receiving
many enquiries about our new products.
We also find that the wirefirst.com
website is a very creative platform,
containing lots of technical articles.
Every article, hyperlinked to a separate
page, is completed with illustrations and
performances to help readers understand
more about the company’s technology.
Thanks to you and your editorial team.
We greatly appreciate your support.
Dominique Petkovic, Decalub,
31 Av de Conde, 77500 Chelles, France
Thank you for the warning
EuroWire – May 2007