September 2017 Board Book

National Television:

National TV is a key driver of awareness of the seals, which continues to be positive. Our

campaign, “Return to Real,” launched in August 2015 and continues to run throughout 2017.

TV spots which also live on YouTube and

, feature relatable, human moments and

mouthwatering food footage. We have two spots running in Q3 – the first titled “Artisanal”

which highlights California Ice Cream. And the second titled “Bribe,” which features a child

who grows bored while working on his science project but is incentivized when his mom offers

him a delicious yogurt parfait.