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Website Traffic:
Throughout the first six months of the year, our 2017 traffic was comparable to past levels. It is
important to note that in 2016, we shifted our content strategy and instead of focusing on
growing visitors to the site, we decided to aim for higher engagement across channels where our
content appears. Additionally, we have chosen to focus more on quality traffic over quantity to
make sure we are driving an engaged audience to our pages. Throughout the rest of the year,
traffic will continue to grow as digital media continues to run.
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JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Unique Visitors By Month
2014
2015
2016
2017