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COMMUNICATION SERVICES
FOOD SAFETY & SUSTAINABILITY
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Importance
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Meet consumer demand for authentic food and farming stories by using California dairy
producers as storytellers
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Gather and incorporate sustainability facts and insights to support California as the gold
standard
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Ensure CMAB is prepared in the event of an issue in its international business markets
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Keep CMAB staff up-to-date on news, trends and issues impacting the dairy business
Dairy Leadership & Integration
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California Dairy Farmers Social Team
CMAB amplified social media posts on Real California Milk channels and made weekly
content recommendations to the farmer team members
to encourage positive conversation
about California dairy in their social communities. Social team members participated in a
milk toast on World Milk Day (see below). CMAB vetted farmers as potential new social
team members to ensure statewide representation.