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Most importantly, each function will build plans to penetrate these channels with
California dairy items in 2018, or support those who are just establishing a beach-
head.
Fall Back-to-School Snacking Promotion
The integrated promotion kicked off in mid-August, supporting cottage cheese and
drinkable yogurt as the key snacking categories. To differentiate CMAB from the
hundreds of back-to-school promotions inevitably launched this time of year
focused around kids, we decided that a focus on moms /whole family was the best
approach. The creative platform is below:
We’ll present results and more details about the elements of the promotion at a
future board meeting, but we are very excited that Save Mart agreed to participate
in the co-op radio portion of the program, and we’re hoping to build upon their
success to more directly engage retailers with future promotions.