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Food Service Update
Sysco
Mike Gallagher and Bob Carroll met with Derek Dafoe from Sysco in Houston in June
and then in Southern California in August. Key topics included:
•
Sysco California visit in October to include key Sysco decision makers from culinary
and category management from OPCOs nationwide
•
Strategic partnerships with key California processors who are open to co-branding
with Sysco’s private label “Wholesome Farms”
•
Evolution of accrual based program to include small and medium-sized business vs.
current large-volume only commodity opportunities (butter & pizza cheese)
•
Partnership between Technomic, CMAB and Sysco: Technomic VP and President
presented to CMAB and Sysco a new “IRI-like” volume measurement tool for
Foodservice that we will likely test in late 2017/early 2018
US Foods
Nancy Campbell has continued to pursue the US Foods relationship with the goal of
setting up a similar program as Sysco’s. The dairy category manager is going to visit
California in October. They are completely aligned with and love our Real Maker’s
campaign and invited us to their California regional meetings to present as part of their
culinary innovation agenda. This is a fantastic way to introduce the CMAB and our
program to the key sales managers.
McDonald’s Ibotta Promotion
CMAB helped McDonald’s pioneer a program with Ibotta in Southern California. Early
results from the promotion are very strong. Ibotta’s average redemption rate is 23% and
our program is tracking at 30.3%.