September 2017 Board Book

the 1

shipment by ocean to be 20MT.

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Crystal Creamery/Butter

As Crystal Creamery is going to be doing retail butter mid-2018, we delivered this news

to Korean customers. As of the end of June, Ellies Foods, Bumho Trading, and Jenico

are interested in butter. We gathered this information to let Crystal Creamery know.

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Sunin

Sunin was looking for heavy cream with 35-36% butter fat. We introduced Rockview

Farms and SSI. We invited Sunin to the IDDBA show and arranged the meeting with

Rockview Farms. Sunin visited the facilities and had a positive feedback on Rockview

Farms. We expect Sunin to test Rockview Farms products soon.

Demos, Trade Promotion & Other Spending

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Sales Competition Collaboration with CJ Freshway

CJ Freshway is importing around 12MT of cream cheese from CDI per month and

distributing them to bakery chains. CJ Freshway would like to increase the market share

of CDI cream cheese in manufacturing facilities, mass foodservice, café and restaurant

industry. We proposed the sales competition of CDI cream cheese and the promotion

will be executed in July and August. We are going to have a training session, inviting

almost 300 sales staff, to introduce and educate them on CDI cream cheese and CA dairy

products.

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Bakery In-House Recipe Contest using California Cream Cheese (Bread&Co)

Bread&Co., a bakery brand with 73 stores nationwide, is using CDI cream cheese and

purchasing 0.5-0.7MT per month. To increase the amount of cream cheese consumed

and make them use CA cream cheese for a larger variety of bakery and cake products, we

proposed an in-house recipe contest, inviting the R&D staff and store managers/staff, to

develop new bakery recipes using CA cream cheese as a main ingredient and/or theme of

the recipe. The awarded recipes will be sold at Bread&Co stores and we will promote

these new cream cheese bakery products.

We had training sessions to make participants of the contest learn CA cream cheese. For

the preliminary screening of candidates, all candidates submitted the recipe by paper and

we selected 10 teams for the final judge. The demonstration contest will be held on July

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California Cheese Test Market Promotion Collaboration with Hyundai Green Food