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during this sampling promotion. The sales of these retail sliced cheese increased
709%, 697%, and 85% respectively.
Mexico
The forecast for growth of the Mexican economy for 2017 increased from 1.5% to 2.0%,
in addition to the growth forecast for 2018 that previously stood at 2.1% and now stands
at 2.2%. As for the exchange rate, the peso has continued its recovery process and
continues to be the most appreciated currency of the emerging countries during this year.
It is expected that the peso will continue to appreciate in the coming days.
•
4
th
of July dinner at Ambassador Residence
On June 29, Imalinx coordinated with Lucy Welch – Ambassador’s Residence Manager –
the sponsorship of California Milk Advisory Board during the celebration of the 4
th
of
July. Monterey Jack, Cheddar, Mozzarella and Pepper Jack were some of the varieties
chosen for the cheese display. A total of 1,200 people arrived.
•
CIEMSA
During June, Imalinx worked on final details for Six Flags and Hooters promotions that
will be held from July to December.
•
IDDBA
For IDDBA, Imalinx invited key contacts from the industry in Mexico. Contacts with
CIEMSA, Dialsa, El Florido, City Club, Soriana, and Prolac walked the show and met
with California processors. Dialsa was interested in Karoun products – variety and shelf
life, Prolac in various companies for specialty products, City Club in milk and yogurt, El
Florido in cream cheese, and CIEMSA in whipped cream.
•
Graphic Design and Communication
o
Developed 3 one pagers: Wine and Cheese, Marketing support and Types of
cheeses. Also, 5 different recipes with the dairy varieties available in the market.
o
Imalinx has worked on the translation of the Real California Milk Website. The
domain that will be used for the Mexican site is
www.lechesdecalifornia.com.o
To measure the visitors to the website Imalinx will use Google Analytics to get
metrics and work on new strategies.
o
The link where you can see the preview of the site is at:
http://lechedecalifornia.com/index.html