September 2017 Board Book

We are planning to conduct this retail-targeted cheese tour event, collaborating with

Hyundai Green Food (HGF). We and HGF selected 6 brands – Joseph Farms, Coolhaus,

Sierra Nevada, Copper Cow Coffee, Glen Oaks Farms, Go Fit Pro – and asked for the

spec/sell sheets and price to be sent to HarbyrCo. HGF will order regular shipments and

conduct the test-market promotion under the theme of California Cheese Weeks at 4

selected stores – Apgujeong, Samsung, Pangyo, and Bundang – with highest traffic and

sales in Hyundai Department Stores. Hyundai Department Stores is a leading, trend-

setting department store chain with 22 stores nationwide and have high-end groceries in

the basement of the stores.

We are executing this promotion in October and will need to receive 1

shipments for

quarantine by the 1

week of August. We are co-working with Leo, a market rep of

HarbyrCo.

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Culinary Competition

We had a meeting with Chungkang Univ. to discuss the sponsorship program for next

semester and recipe contest in September. Regarding the sponsorship program in 1

semester of 2017, from March to June, the curriculum of French Cuisine used CA cheese

products and 150 student-chefs learned the character of quality products in California.

Next semester, from August to November, we proposed 2 curriculums including Italian

Cuisine and offered the teaching plan in which students would use and learn about CA

dairy products.

A recipe competition will be held in the mid of September. We are under discussion to

develop the format for student-chefs to submit their recipes using CA dairy products.

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Reverse Trade Mission to IDDBA

We invited 4 companies – Sunin, Chesco, Hyundai Green Food (HGF), and Chef’s Food

– to the IDDBA show in Anaheim, CA and offered meetings with manufacturers and

market tours to learn more about CA dairy products. Buyers of Bumho Trading and Azu

Glovis visited the IDDBA show at their own expense and we provided the show badges

and invited them to the CMAB reception party. HGF is interested in Copper Cow

Coffee, Glen Oaks Farms, and Go Fit Pro and Sunin is in contact with Rockview Farms

to receive some samples. Chef’s Food is examining some burrata cheese manufacturers.

Chesco is trying to test Go Fit Pro samples and Coolhaus with their customers.

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Demo

We conducted demo-sampling at 11 stores of E Traders from June 1

to 4

(4 days).

They sold sliced provolone, Colby jack, and mozzarella cheese from Pacific Cheese