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2017 Number of items with the Seal – Summary
New items that have added the Real California Milk Seal in 2017 have increased by over
100 items through July 2017. Many of these items are nationally distributed, helping to
increase the utilization of our processing facilities using 100% California Milk. With
several national brand companies now using the Seal, consumers will be looking for it in
the dairy case as our integrated advertising campaign generates some of the highest
measurements for awareness and intent to purchase.