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Curriculum Overview KS3
Subject:
Business Studies
Overview effective from[date
]:
September 2017
3.5 Marketing
Teach before: 3.6 Finance
Teach after: 3.4 Influences on business
3.5.1 Identifying and understanding customers
Specification
content
Learning
objectives
Additional guidance
Suggested
timing
(hours)
Learning activities and resources
The importance
of identifying and
satisfying
customer needs
To understand
the importance of
identifying and
satisfying
customer needs.
Reasons for
identifying and
satisfying customer
needs include to
provide a product or
service that
customers will buy, to
increase sales, to
select the correct
marketing mix, to
avoid costly mistakes
and to be competitive.
1
Starter – show video clip about Cadbury from
Evan Davis Business
Nightmares
– students to identify why Cadbury suffered due to their decision
over raising money for sports equipment – didn’t understand their market
and customer needs.
Show
Dragons' Den clip
– students to discuss whether the entrepreneurs
have identified their customers and satisfied their needs with the product.
Why did Nokia make the
N-Gage phone
? Was this a good decision?
Compare the Nokia situation with the launch of the Apple iPhone in 2007.
Why was Apple more successful?
Students to brainstorm reasons for identifying and satisfying customer
needs.