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Curriculum Overview KS3
Subject:
Business Studies
Overview effective from[date
]:
September 2017
3.5.3 The purpose and methods of market research
Specification
content
Learning
objectives
Additional
guidance
Suggested
timing
(hours)
Learning activities and resources
Purpose of market
research
To understand
why businesses
conduct market
research.
To understand
the types of
information
collected in
market research.
Reasons for
conducting market
research include to
identify market
opportunities and
to get a better
insight into their
customers and
competitors.
Market research
collects information
about demand,
competition and
the target market.
1
Starter –
BBC Bitesize video on market research
Teacher led explanation and definition of market research.
Students imagine they are the leader of Nintendo – what five pieces of
information would you want to find out to help your decision making.
Students should explain why they have chosen this information.
References –
BBC Bitesize webpage on market research
Tutor2u webpage on market research
Students discuss the benefits gained by businesses through conducting
market research – discussion based on knowledge gained in previous
lessons.
Methods of
market research
To understand
the meaning of
primary market
research and the
methods used to
collect primary
data.
Methods include
questionnaires,
surveys, interviews
and focus groups.
1
Teacher led definition of primary research.
Students brainstorm the methods businesses could use to collect primary
data.
Begin a marketing task in creating a new non-alcoholic drink or chocolate
bar. Students create a questionnaire to help make product decisions, eg
research what ingredients customers would want in their chocolate bar.
Students should then circulate around the classroom collecting information
for their questionnaires.