254-255 / 372
Curriculum Overview KS3
Subject:
Business Studies
Overview effective from[date
]:
September 2017
3.5.4 The elements of the marketing mix: price, product, promotion and place (4Ps)
Specification
content
Learning
objectives
Additional
guidance
Suggested
timing
(hours)
Learning activities and resources
Pricing methods
To understand
price skimming
and price
penetration.
To understand
the impact these
pricing decisions
will have on the
business.
Students should
have an
understanding of
the main features
of pricing methods
and the impact
they will have on a
business.
1
Reference –
BBC Bitesize webpage on pricing new products
Show four products – mobile phone, petrol, bread, designer clothes –
students brainstorm the factors that would impact the level of price
charged for each product, eg quality, brand, age of product, features, tax
level etc.
Teacher led explanation of price skimming and price penetration.
Students to think of examples of products that use these pricing strategies.
Teacher led discussion on the impacts these pricing decisions will have on
the business.
Students complete an analysis question on pricing strategies, for example
– explain two benefits for PlayStation of using price skimming when
launching their latest console.
To understand
competitive
pricing, loss
leader and cost-
plus pricing.
To understand
the impact these
pricing decisions
will have on the
business.
Students should
have an
understanding of
the main features
of pricing methods
and the impact
they will have on a
business.
2
Teacher led explanation of competitive pricing, loss leader and cost-plus
pricing.
Students to think of examples of products that use these pricing strategies.
Teacher led discussion on the impacts these pricing decisions will have on
the business.
Starter –
graveyard hangman
Complete question 1d) 9 marks June 2015.
Drag and drop activity on pricing strategies