iOS Human Guidlines - page 47

;5+"&"1*(&" ." !"#$%"&'()#$*+"05 ^.)I'(#):,]
2012-03-07 | © 2012 Apple Inc. All Rights Reserved.
47
Brand Appropriately
(l0)*(:") c*."#$%"&':,) m6):1')
&
)
,
)
. m6):1,:9
:',P"#)) <MM)+(,&):, +"91' ": )#) 5#"&,0. !"#$%"&'()#, ,*."#$%5]( &'O) .6,#"L):,),
I("P/ .6,&)*(, *&", 1)#' & ."621"+ ,#, I("P/ 6'%&#)I$*2; ":, :) X"(2( I5&*(&"&'($ *)P2 ('+,
*#"&:" ,X %'*('&,#, *0"(6)($ 6)+#'05. f#2 "P)*.)I):,2 :',#5IO)9" ."#$%"&'()#$*+"9"
&.)I'(#):,2, &'0 :)"PX"1,0" *#)9+' :'."0:,($ ."#$%"&'()#20 " &'O)- ,1):(,M,+'N,,.
@ '
'
,
)
. \'.6,0)6,
"("P6'L):,) &("6,I:"- ."*("2::"- .':)#, *&)6X5 <+6':', & +"("6"0 :)( :,I)9", +6"0)
"("P6'L):,2 6)+#'0/ P6):1', .6,&"1,( + 0):$O)05 +"#,I)*(&5 .6"*(6':*(&' 1#2 +":():('.
GP150'-() 1659,), 0):)) :'&2%I,&/) *."*"P/ "("P6'L):,2 "P8)9" P6):1', ('+,) +'+ #)9+'2
,:1,&,15'#,%'N,2 M":' <+6':'.
c*+#]I):,)0 1'::"9" 65+"&"1*(&' 2&#2)(*2 ,+":+' .6,#"L):,2, +"("6'2 1"#L:' P/($
."#:"*($] *M"+5*,6"&':' :' &'O)0 P6):1). h'+ +'+ ."#$%"&'()#, 1"*('("I:" I'*(" &,12(
&'O5 ,+":+5, "I):$ &'L:" ."(6'(,($ :)0:"9" P"#$O) &6)0):,, P'#':*,652 0)L15
.6,&#)+'()#$:"*($] , I)(+,0 "("P6'L):,)0 P6):1' & ,+":+).
Make Search Quick and Rewarding
(b1)#'-() M5:+N,] !",*+' m/*(6"- , l1"P:"-)
^ .6,#"L):,2X, +"("6/) *"1)6L'( ,#, "("P6'L']( 0:"L)*(&" 1'::/X, .",*+ 0"L)( P/($
"*:"&:"- M5:+N,)-. Z*#, &'0 :)"PX"1,0" .6)1"*('&,($ .",*+ & &'O)0 .6,#"L):,,, *#)15-()
1'::"05 65+"&"1*(&5, I("P/ 5P)1,($*2, I(" ": P51)( .6)1"*('&#): :',#5IO,0 "P6'%"0.
1...,37,38,39,40,41,42,43,44,45,46 48,49,50,51,52,53,54,55,56,57,...175
Powered by FlippingBook