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CONSTRUCTION WORLD
JULY
2017
6
MARKETPLACE
The new brand is evocative of WSP’s strong and forward-looking
identity. Engineering is about asking questions, looking at complex
problems from different angles, and finding solutions that break
paradigms. WSP’s new brand speaks to the complexity and
intelligence of engineering, while remaining open to the endless
possibilities driving the work of its 36 000 employees around
the world.
“There has never been a more rewarding time to be a WSP
employee. The launch of our new brand is a direct reflection of
what we have accomplished, where we are today and our vision
for the future. It reflects our uncompromising determination for
excellence and focus on connecting our employees, clients and
other stakeholders to deliver complex and sustainable projects,
paving the way for a future where society can thrive,” said Alexandre
L’Heureux, president and chief executive officer of WSP. “Over the
years, we have focused on providing advanced solutions for the
communities where we live and work. We value our people and
The Road Construction Equipment division
became part of Atlas Copco‘s Construction
Technique business area in 2007 and
manufactures Compaction Rollers for
asphalt and soil application, as well as
asphalt equipment Planers and Pavers. The
products are well known globally under the
Dynapac trade name.
Founded in 1957, Fayat is a 100%
independent family owned Group with an
international scope in 120 countries and
representation by 152 companies around
the world. Fayat has earned a reputation
for being a dedicated and reputable original
equipment manufacturer through eleven
road construction equipment companies
and dedicated brands active in this area.
Dynapac will transfer to Fayat on 1 July
2017 and become a company within the
Group operating under the Dynapac brand
name. Following the acquisition, road
Reputation as world-leader in road construction
The Atlas Copco Group has sold
its global Road Construction
Equipment Division, including
the Dynapac brand name, to the
number one construction Group
in France and world-leader in
road construction equipment,
Fayat Group.
construction equipment which forms one
of the Group’s seven core businesses –
public works, foundations, building, energy
services, steel and mechanical construction
and pressure vessels – will become the
strongest division in the Fayat Group.
Middle East Africa will be one of 11
regional Dynapac business areas globally,
with sales and service operations in
37 countries together with five global
production facilities being Brazil, Sweden,
Germany, India and China. The global
holdings company will be based in Sweden
and the divisional management head office
in Germany.
Once all due diligences have been
finalised, Dynapac SA will be a local legal
company responsible for the Southern
Africa territory within the MEA region and
the head office based in Dubai.
“This is an ownership change and not a
change in business structure,” says Neville
Marthinussen, Atlas Copco Construction
Technique Business line manager, Dynapac
Road Construction Equipment. “Until
closure, the Road Construction Equipment
Division will remain part of Atlas Copco’s
Construction Technique Business Area.
So it is business as usual,” Marthinussen
assures customers. “As Dynapac South
Africa we will continue to serve the market
with our products and services. The current
product portfolio remains unchanged and
all scheduled product renewals will continue
as planned.” Marthinussen confirms that the
Atlas Copco name will gradually be phased
out to end 2017 and the Dynapac brand will
be prominently displayed on all products
come 2018.
Fayat has plans to further strengthen
its strategic position in road construction
and road maintenance equipment. “The
Group’s reputation as a world-leader in road
construction equipment with over 60 years’
experience, presents a solid platform on
which we are able to reinforce the strength
of the Dynapac brand through continued
development, improvement and expansion
of our Dynapac product ranges and services
that have clearly earned the respect and
trust of our customers over many years,”
concludes Marthinussen.
New brand identity
WSP Global has unveiled its new brand identity, represented by the
introduction of a new logo that marks its growth and transformation, and
celebrates the culture built on the coming together of over 85 companies
in the last five years.
reputation, and stand for our other Guiding Principles: our local
presence and international scale; our focus on the future and ability
to challenge the status quo; our collaborative approach; and our
culture of empowerment and accountability. We have what it takes
to help our clients design lasting solutions for the development of
better communities, thus building a powerful legacy for generations
to come.”
In addition to the new logo, the new brand is supported by rich
and unique photography, combining striking work with rich textures,
bustling urban crowds, and moments of human reflection. Together,
they embody the desire to ask questions and to plan, design, and
engineer an impactful legacy. The brand platform aims to invite the
beholder into the WSP world; to let them complete the equation, and
be part of the work.
The new logo and brand identity were developed in collaboration
with Sid Lee, a global brand consultancy recognized for helping
organisations grow through brand-driven creativity.