171 / 537
Benchmarking │ Basic Life Plan Design
31%
69%
Plan Design
% of Salary
Flat
56%
28%
5%
11%
% of Salary
1x Annual Salary
2x Annual Salary
3x Annual Salary
Other
5% 9%
20%
25%
20%
21%
Maximum Issue Limit
5% 9%
20% 25%
20% 21%
1%
76%
22%
Rate Guarantee Period
12 Months
24 Months
36 Months
Source: Group Marketshare, LLC,
*Based on 31,418 cases (Industry Data including Guardian)