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ESTABLISH A FORMAT
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Part Two:
Establish a
Format
Design for readability and uniqueness. Your goal is to
make it as easy as possible for readers to understand the
points you’re trying to make.
Format you publications for easy transitions from
section to section. Never allow your reader to lose their
way in the publication. Anything that interrupts smooth
eye travel discourages readers from continuing.
The format you establish will help you organize
your material and add emphasis to important elements.
Emphasis can only occur when words and ideas are
contrasted against a continuing structure.
Grid
Start by creating a layout grid.
The layout grid is one of the most important formatting
tools at your disposal. A grid consists of a series of non-
printing horizontal and vertical lines, which define the
placement of text and graphic elements that make up a
printed page. Although these lines do not appear inn the
printed version,, their impact can be felt in a publica-
tion’s overall organization and consistency.
Grids provide a consistent way of handling diver-
sity. Grids make it possible to maintain page-to-page
consistency, even though the content of each page is
different.