Aldus-Guide-to-Basic-Design
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Table of Contents |
4 |
|
Introduction |
6 |
|
Part One: Develop Concepts |
7 |
|
Experimentation |
7 |
|
Appropriateness |
8 |
|
Conistency |
8 |
|
Style |
9 |
|
Balance |
9 |
|
Unity |
11 |
|
Spreads |
13 |
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Part Two: Establish a Format |
16 |
|
Grid |
16 |
|
Margins |
18 |
|
Borders |
20 |
|
Columns |
23 |
|
Rules |
26 |
|
Headers & Footers |
27 |
|
Type Selection |
28 |
|
Type Integration |
28 |
|
Serif & Sans Serif Type |
29 |
|
Limit Your Typefaces |
29 |
|
Masthead & Logo |
30 |
|
Headlines |
32 |
|
Subheads |
36 |
|
Captions |
39 |
|
Paragraphs |
43 |
|
Color |
44 |
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Part Three: Add Emphasis Where Needed |
45 |
|
Type Size |
45 |
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Type Style |
45 |
|
White Space |
46 |
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Reverses |
50 |
|
Screens |
51 |
|
Boxes |
53 |
|
Artwork |
55 |
|
Pull Quotes |
58 |
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Part Four: Add the Finishing Touches |
60 |
|
Proofreading |
60 |
|
Leading |
61 |
|
Widows & Orphans |
62 |
|
Kerning & Tracking |
63 |
|
Hyphenation |
64 |
|
Punctuation Marks |
65 |
|
Hanging Indents |
66 |
|
Special Characters |
67 |
|
Superscripts & Subscripts |
67 |
|
Avoid Hyphenated Headings |
68 |
|
Don't Underline Body Copy |
68 |
|
Ligatures |
69 |
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Part Five: Four Steps to Success |
70 |
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Conclusion |
73 |
|
Bibliography |
74 |
|
Glossary |
76 |