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THE ALDUS GUIDE TO BASIC DESIGN
Unity
Organize each page around
a single dominant visual
element.
A dominant visual element unifies the page by providing
a focal point and resting spot for the reader’s eyes before
they begin their travel through the page. The presence
of a dominant element avoids the clutter and confusion
that occurs when the reader is presented with an unor-
ganized series of equal-sized graphic elements.
The dominant element can be a headline...