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introduction
1
Introduction
The purpose of graphic design is to make it as easy as
possible for readers to understand your message.
Graphic design should be regarded as a tool and
not an end in itself—it should be unobtrusive and virtu-
ally transparent. Success in graphic design is measured
by how quickly and effectively you communicate your
ideas to the reader.
This booklet will help you produce better-looking,
easier-to-read publications—regardless of whether
they’re advertisements, annual reports, books, bro-
chures, newsletters, training manuals or forms.
We want to make it easy for you to utilize the capa-
bilities built into the latest page layout software.