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40 Part Three: Add Emphasis
Where Needed
Type Size, 40
Type Style, 40
White Space, 41
Reverses, 45
Screens, 46
Boxes, 48
Artwork, 50
Pull-quotes, 53
55 Part Four: Add the Finishing
Touches
Proofreading, 55
Leading, 56
Widows and Orphans, 57
Kerning and Tracking, 58
Hyphenation, 59
Punctuation Marks, 60
Hanging Indents, 61
Special Characters, 62
Superscripts and Subscripts, 62
Avoid Hyphenated Headings, 63
Don’t Underline Body Copy, 63
Ligatures, 64
65 Part Five: Four Steps to Success
Develop Concepts, 65
Establish a Layout, 66
Emphasize Important Elements, 66
Check and Re-check Your Work, 67
68 Conclusion
Bibliography, 69
71 Glossary