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Style
Let the style of your publication develop
according to the placement of its elements.
Style is a natural, subtle outgrowth of your particular
way of achieving consistency and appropriateness. Style
reflects the particular solutions you use to solve the
design problems encountered as you produce publica-
tions. Style is not created, it evolves naturally out of
practice, experience and the design criteria pertaining to
the project.
Your graphic design efforts will begin to exhibit
a style as you become successful in using the tools of
graphic design to communicate your ideas as effectively
as possible.
Balance
Recognize design appropriateness
for symmetric and asymmetric balance.
Symmetric balance is also known as static balance—it
occurs when the reader’s eyes are faced with equally
appropriated elements to establish a central point of
focus. As a result, certain applications of symmetric bal-
ance may give rise to interrupted eye movement.
Asymmetric balance—also known as dynamic
balance—adds interest to a page. Unequal left to right,
or top to bottom balance prompts visual movement.
Asymmetric balance can also be created by arranging
the white space around type or artwork.
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THE ALDUS GUIDE TO BASIC DESIGN