66 / 81
ADD THE FINISHING TOUCHES
61
Hanging Indents
Treat quotation marks differently when
they are used in headings and pull-quotes.
By their nature, quotation marks allow white space
to become more pronounced at the beginning of
paragraphs. This will consequently lead to undesired
emphasis and awkward text alignment.
“Pull-quotes lend themselves as highly effective
graphic and literary devices for conveying and
supporting the central themes in documents.”
—Anonymous
This pull-quote requires adjustments to its formatting—
note the awkward left alignment and weak quotation
marks.
“
Pull-quotes lend themselves as highly effective
graphic and literary devices for conveying and
supporting the central themes in documents.
”
—Anonymous
The text was then formatted using a hanging indent—
the first line of type overhangs the balance of the
paragraph’s left alignment.
Note the pleasing and consistent left alignment
which results—nicely contrasted against the emphasized
quotation marks.