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Punctuation Marks
Pay particular attention to
punctuation marks.
Punctuation is a primary defining touch that distin-
guishes professionally designed publications from
standard generic documents. These differences are
markedly pronounced with apostrophes, quota-
tions and dashes.
'single quotes' and "double quotes"
Documents prepared on common word processing utili-
ties like MS NotePad, Apple TextEdit or BBEdit usually
designate quotation marks and apostrophes as straight
vertical lines.
‘single quotes’ and “double quotes”
Well-designed typeset publications however used curved
quotation marks and apostrophes.
Use an em dash--instead of two hyphens.
Instead of two hyphens to signal a dash, typeset docu-
ments usually use a single long stroke, called an em dash.
Use an em dash—instead of two hyphens.
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THE ALDUS GUIDE TO BASIC DESIGN