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ESTABLISH A FORMAT
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CITY ART COLLECTIVE
PLANS FESTIVAL
Compare the uppercase headline above...
City Art Collective
Plans Festival
with this one—uppercase and lowercase combinations
are easier to read.
Subheads
Place subheads so they provide a transition
from headline to body copy.
Subheads (short for subheadings) expand upon head-
lines and lead readers into the body copy. Subheads can
also guide readers through long blocks of copy or make
it easier for them to locate information relevant to their
needs.
Not only do subheads organize body copy into
readily recognizable sections, they also lend oppor-
tunities to integrate white space and contrasting
typographic density into a publication.