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This headline overwhelms the masthead, weakening the
publication’s visual identity.
This masthead and headline offer a more effective pro-
portion of visual attention.
The same rules apply to your firm’s logo. “Logo”
refers to the unique way your firm’s name has been sit in
type and/or graphics. The size and placement of your logo
should remain consistent from publication to publication.
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THE ALDUS GUIDE TO BASIC DESIGN