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ESTABLISH A FORMAT
25
Masthead and Logo
Provide a strong masthead
for your publication.
The masthead is your publication’s title set in type in
a unique way. The masthead is usually the dominant
visual element on the first page of a publication. It is a
prominent element that sets your publication apart from
others and provides both visual identification and issue-
to-issue consistency.
Masthead and headlines must be sized to work
with each other. Headlines and mastheads perform
different functions. Whereas the masthead identifies the
publication and gives it stability from issue to issue, the
headline organized information and draws attention to
their respective topics.
This masthead overwhelms the headline, making
the headline hard to read.