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ESTABLISH A FORMAT
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Headlines
Use strong, descriptive
headlines to organize
your material.
Headlines are among the most important design tools
available to you. Headlines help determine the overall
appearance of your publication and strengthen the mes-
sage you want to communicate. Design your headlines
so they focus your reader’s attention on the important
text on each page.
Headlines must be large enough for easy reading,
yet they must not compete adversely with other ele-
ments on the page.
The type used in this headline is too large. It overpowers
the surrounding area.