Aldus-Guide-to-Basic-Design

ESTABLISH A FORMAT

Color

Colour imbues vitality and organization.

Use colored ink to highlight borders, rules or headlines—

or, print your publication onto colored paper.

Apart from its aesthetics, color can also be inte-

grated as an organizing element. Different colors can be

used to partition your publication or draw attention to

certain sections.

Choose colors that reflect the message you are

communicating. Bright complimentary colors indicate

excitement; subdued analogous colors add dignity.

Remember that less is more. Color gains impact

when used selectively; it should not attract attention

to itself and thereby compromise other elements of the

publication.