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Part Three:
Add Emphasis
Where Needed
Use the tools of graphic emphasis to strengthen the com-
municating power of your publication. Design emphasis
ensures that important ideas attract more attention than
supporting arguments, examples and facts.
Type Size
Use large type to emphasize
important ideas.
Type size should reflect the importance of the various
parts of your publication. Headlines should be larger
than subheads. Subheads should be larger than body
copy. Body copy should be larger than captions and
footnotes.
Type Style
Vary type styles to emphasize
important ideas.
Add emphasis to important ideas by setting headlines,
subheads and body copy in variations of the typefaces
you normally use.
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THE ALDUS GUIDE TO BASIC DESIGN