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ADD EMPHASIS WHERE NEEDED
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This is boldface type.
Boldface type is authoritative.
This is italic type.
Italic type adds emphasis in a less authoritative way. It
implies a refined or elegant mood, or irony and humor.
This is bold-italic type.
Bold italic type imbues a sense of action.
White Space
Use white space to make
design elements stand out.
White space is the term used to define area in your pub-
lication that does not contain images or text. The term
“white space” is a misnomer since the non-image and
non-text area need not necessarily be white.
White space provides a background that emphasizes
whatever it surrounds.
Frame your pages with white space. This strength-
ens your message by focusing the reader’s attention on
the words and ideas.